top of page


Dewry DuRoi Bradford is the founder and Executive Director of HealthJox Foundation, Inc. which is a 501c3 nonprofit established in New York City.  In order to help troubled Youth within the inner city of New York  discover their purpose in life, he created an alternative to prison program with the Judges of New York City called “Pursuing Purpose Program”.  This was setup to help Youth redirect  thinking realizing that they are a BRAND and need to begin to find and cultivate their purpose in life.  



Expanding on our official launch October 22, 2022, CraftPalooza will become a festival in 2023. Along with our Brooklyn Community, we are celebrating the 50th Anniversary of Hip-Hop with an arts festival called “CraftPalooza”.  This is a 1-day event Exhibiting Arts from the top NYC Street Artists; Fashion Show some of the most coveted urban brands; Live performances spanning the full era from the 70’s to 2023.   Our purpose is to showcase the true Culture of NYC while raising money for the alternative to prison program called "Pursuing Purpose Program".  This program allows youth to discover their purpose in life while learning how to cultivate and monetize their creativity.

Let’s Work Together

Get in touch so we can start working together.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Thanks for submitting!

bottom of page